A digital product studio

Making human-centred digital products, services and experiences


Partnering with clients of all sizes - from startup, scaleup and corporate to not-for-profits/social enterprises, we help design and build digital products, services and experiences that have real impact. We also experiment with launching our own products.


We work as collaborators with clients to help discover, design and build successful digital products and services that are delightful to use. Here's what we offer:

Discovery/research sprints
Workshop facilitation
User & market/competitive research
Customer development strategies
Definition of outcomes/metrics for success
Rapid prototyping
User testing & validation
Story mapping

Product Management, Coaching & Consulting
Product vision & strategy consulting
Outcome-driven product roadmaps
Building empowered product teams
Moving from project to product cultures
Product coaching & mentoring
Interim/fractional product leadership

Design sprints
UX, interaction & UI design
Information architecture
Service design
Software development
Connected hardware/IoT integration
Agile delivery management
Product team formation/augmentation


Working with our network of senior collaborators, we bring several disciplines together in product, design, research, engineering and content and connect the dots of your product strategy to drive innovative new product, services and ventures. Our way of working enables us to assemble the right team for an organisation's unique needs - truly lean product development.

David Hopper
Founder & Principal Consultant

With more than 20 years experience building digital products and services, David started Different Projects in 2011 to bring product and design thinking coupled with lean startup principles to a diverse range of companies and organisations large and small. David's an experienced product strategist, coach and mentor as happy working alongside startup founders as he is executive stakeholders.

We've been fortunate to work with these amazing client partners over the years. Highlights include designing Just Eat's first mobile app, enabling Orange's employees to do impactful community volunteering service, helping The Climate Group and Business in the Community educate both big business and the UK public on how to reduce carbon footprint and working with Abbott to create a mentoring platform for their global life sciences employees.